Group Marketing Manager

Overview

Group Marketing ManagerLocation: DoncasterContract: Full-time, PermanentSalary: £45,000 - £50,000Working Hours: 40 Hours per week.About the BusinessWe''re supporting a successful, fast-growing group operating across play, leisure, and experiential environments. Their portfolio includes indoor play centres, trampoline parks, and a specialist B2B service division focused on designing and delivering large-scale play and sensory environments.This group combines design, manufacturing, and venue operation expertise to create unique experiences for families and businesses alike. They''re now seeking a Head of Marketing to lead brand growth, digital performance, and ecommerce strategy across multiple brands.This description reflects the role of Group Marketing Manager within a multi-brand group focused on play, leisure and experiential environments.

The Role

This is a senior marketing leadership position with full ownership of strategy, execution, and performance across four distinct brands — each with its own voice and growth potential.You will be responsible for:Driving ecommerce growth and lead generation through digital marketing and online channelsIncreasing venue footfall and enquiry volumes with targeted, results-focused campaignsBuilding and managing strong brand identities and market presenceCreating and delivering content that demonstrates the business''s impact and expertiseEnsuring websites (primarily WordPress) are optimised for user experience, lead capture, and conversion

Core Responsibilities

Lead Generation and Ecommerce GrowthDevelop and execute targeted digital campaigns (SEO, PPC, paid social, email) that drive enquiries and bookingsOwn and grow the ecommerce function, optimising online lead capture and conversion funnelsManage paid media spend to maximise ROI and lead quality

Website and Digital PresenceTake ownership of multiple WordPress websites — content, UX, SEO, and performance optimisationEnsure every online touchpoint supports brand positioning and drives conversions

Brand Awareness and MediaLead brand positioning and messaging across the group''s diverse businessesBuild and manage relationships with media, PR, and influencers to grow visibilityCreate compelling stories and content showcasing venues, projects, and customer success

Content and Creative DirectionOversee production of photography, videography, case studies, and testimonialsEnsure consistent creative identity and messaging across all channels and brands

Performance and LeadershipDefine, track, and report marketing KPIs to senior leadershipManage budgets, internal teams, and external agencies to deliver campaigns on time and on budgetCollaborate closely with sales and operations teams to align marketing activity with business goals

What You Bring

Proven experience delivering ecommerce growth alongside digital marketing in service or venue-based businessesStrong WordPress knowledge combined with SEO, PPC, email marketing, and paid social expertiseA track record of generating measurable commercial outcomes from marketing campaignsContent creation oversight experience, especially with video and photographyComfortable working across both B2B and B2C audiencesData-driven, commercially focused, and results-orientedStrong leadership and stakeholder management skills

If you would like to apply for the role of Group Marketing Manager then please email your CV to or call Jade on (phone number removed)

Closing date is #removed# Please note this could change subject to suitable applications.

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