Global Consumer and Market Insights Lead, Womenswear & Handbags

Social network you want to login/join with:Global CMI Director - Womenswear and Handbags, London

col-narrow-leftClient:

Ralph LaurenLocation:

London, United KingdomJob Category:

Other-EU work permit required:

Yescol-narrow-rightJob Reference:

0ee55cb732deJob Views:

5Posted:

14.07.2025Expiry Date:

28.08.2025col-wideJob Description:

Position OverviewGlobal Insights Director role based in London to manage all research and insights on Womenswear and Handbags, supporting the global brand, marketing, merchandising and sales teams.Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:Working in close partnership with the global and regional brand and marketing teams to understand their business needs and gaps to ensure all research answers key business questionsBuilding strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic and logic’ or ‘data with style’Ensuring key learnings and implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their marketsDeliver strategic business support to the global Womenswear and Handbag Brand and Marketing teams and support regional teamsDeliver yearly 360 analysis combining insights from UandAs, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategiesSupport all global WW and Handbags Board meetings and Long-Range Planning analysisProvide regular updates to the business on any relevant macro-consumer shifts, fashion trends and competitor developments impacting Womenswear and handbags categoriesSupport the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessmentContribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.Experience, Skills and KnowledgeA proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury businessExcellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong and impactful stories.Luxury or fashion sensibility.Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our businessExceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendationsProven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.Curious, proactive, innovative and forward-thinking in their ..... full job details .....