Global Consumer and Market Insights Lead, Womenswear & Handbags

Overview

Global Consumer and Market Insights Lead, Womenswear and Handbags role at BoF Careers, with Ralph Lauren Corporation as the employer. Based in London, this position manages all research and insights on Womenswear and Handbags to support the global brand, marketing, merchandising and sales teams.Responsibilities

Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags.Work in close partnership with the global and regional brand and marketing teams to understand business needs and gaps, ensuring research answers key business questions.Build strong relationships with agencies and manage them effectively to deliver results that combine data with style.Ensure key learnings and implications are discussed with all relevant teams; supervise and support regional teams in sharing insights with key stakeholders in their markets.Deliver strategic business support to the global Womenswear and Handbag Brand and Marketing teams and support regional teams.Provide yearly 360 analyses combining insights from UandAs, brand health, social listening, and identify new opportunities to feed into category, brand and marketing strategies.Support global WW and Handbags Board meetings and Long-Range Planning analysis.Provide regular updates on macro-consumer shifts, fashion trends and competitor developments impacting Womenswear and Handbags.Support the global marketing team to ensure insights inform advertising development from concept to post-campaign assessment.Foster consumer-centricity by driving adoption of consumer insights within brands, regions and markets’ ways of working.Experience, Skills and Knowledge

Proven track record in an insight function, including client-side experience in a retail or luxury business.Excellent ad hoc research skills (quantitative and qualitative) with expertise across consumer and shopper methodologies; ability to drive briefs, manage agencies, and turn data into clear, business-led narratives.Luxury or fashion sensibility and passion for understanding consumers with awareness of regional nuances.Strong analytical and commercial acumen, with the ability to translate complex data into actionable recommendations.Leadership experience with a track record of driving business change and fostering a consumer-centric mindset.Ability to influence senior management and collaborate across diverse backgrounds and cultures.Curious, proactive, innovative, and forward-thinking in approach.Seniority level

DirectorEmployment type

Full-timeJob function

Sales and Business DevelopmentIndustries

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