Event Marketing Executive

Company Description

At Broadway Events, we don’t just run trade shows, we build communities, spark innovation and drive real commercial success. Our award-winning exhibitions in the Healthcare and Education sectors consistently attract influential decision-makers and our reputation for quality, creativity, and impact sets us apart.

We’re a bold, energetic team who thrive on the fast pace of the events world. Everyone here brings individuality and passion to the table and we take pride in delivering exceptional, insight-driven experiences for our audiences. Our culture is collaborative, supportive and full of momentum, making Broadway Events an exciting place to grow your career

Job Description

We’re now looking for a Marketing Executive to join our dynamic Marketing Team. Reporting to the Marketing Manager, you''ll play a vital role in delivering multi-channel campaigns for a portfolio of industry-leading events.

Key responsibilities:

Content Creation and Copywriting

Create and copywrite engaging, original content for a variety of marketing materials

including brochures, adverts, online banners, HTML emails, landing pages and social

media posts.

Work closely on creative design processes for marketing collateral, ensuring

alignment with brand guidelines.

Produce and manage content across social media channels, including LinkedIn,

Facebook, Instagram and TikTok — incorporating graphics, videos, animations and text

posts.

Partnerships/Stakeholder management

Maintain and develop strong relationships with key partners, sponsors, exhibitors

and speakers.

Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of

promotional opportunities.

Support the wider team in managing logistics, exhibitor promotions and speaker communications.

Campaign Delivery and Multi-Channel Marketing

Plan, coordinate and deliver multi-channel marketing activities on time, within

budget and to a high standard.

Support the execution of digital campaigns including Google Ads, remarketing

initiatives and website enhancement tools.

Coordinate and support multi-channel marketing campaigns in line with business

and event objectives.

Social Media Management

Develop, manage and execute the social media schedule across all platforms,

creating both visual and written content.

Build and engage with online communities to drive brand awareness and event

registrations.

Monitor social media performance and implement strategies for growth and

engagement.

Website and Digital Management

Create, update and maintain website content, ensuring accuracy, relevance and

SEO optimisation.

Regularly review website performance and coordinate updates in collaboration with

web agencies and internal teams.

Market Research, Data and Insights

Conduct market research to identify industry trends, competitor activities and

marketing opportunities.

Support the team with customer insights, data analysis and lead generation

initiatives.

Assist in data segmentation, community building and database management for

marketing campaigns.

Email Marketing

Plan, create and deliver email campaigns, including copywriting, graphic creation,

email templates and landing pages.

Analyse campaign performance and contribute to ongoing optimisation.

Event Marketing and Support

Collaborate with Sales, Marketing and Operations teams to support the preparation

and delivery of trade shows and events.

Monitor the registration system and assist with registration administration.Manage marketing through exhibitor campaigns including communication,

promotion of marketing tools, collation of event guide entries, exhibitor zone set up

and ongoing query management.

Reporting and Analysis

Provide accurate, timely reporting on key marketing metrics, campaign

performance and forecasts.

So that’s the role. What about you?

You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to succeed in a growing company.You are an excellent copywriter who can translate technical or business content into strong and engaging messages.You are a confident communicator and enjoy dealing with people at all levels, both internally within the company and in the market.You are comfortable working with systems like Mailchimp, Canva and of course Excel, PowerPoint and Word.You thrive on working under pressure and you have the resilience to keep smiling while doing it – and while you love working in a team, you’re also comfortable working autonomously in your own area of responsibility.You have a keen interest in developing a Marketing career and leadership skills.

What’s in it for you?

Personalised Training and Development PlanRecognition Scheme – we love celebrating wins!Birthday Day OffHoliday Entitlement Increases with ServiceOnsite ParkingTeam Perks – fresh fruit, occasional lunches and regular social eventsCollaborative and Fun Work Culture

Salary:

£25,000 + Incentives

Hours:

37.5 hours per week: Monday - Friday 9am - ..... full job details .....