EMEA Business Messaging Marketing Lead

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EMEA Business Messaging Marketing Lead

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MetaJoin to apply for the

EMEA Business Messaging Marketing Lead

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MetaGet AI-powered advice on this job and more exclusive features.We are seeking an experienced and strategic EMEA Marketing Manager to lead our business messaging marketing efforts across Europe, the Middle East, and Africa (EMEA). In this critical role, you will be responsible for developing and executing innovative marketing strategies that drive adoption and growth of our business messaging solutions (WhatsApp, Messenger, Instagram Direct). This role requires a groundbreaking leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients.

EMEA Business Messaging Marketing Lead Responsibilities:

Develop and refine a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business prioritiesDrive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clientsEstablish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insightsWork closely with product, sales, partnerships, and communication teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeysStay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagementManage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications:

Bachelor''s degree in Marketing, Business, or a related field10+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutionsDemonstrated experience developing and executing successful enterprise marketing strategies that have demonstrated experience of significant business growthUnderstanding of enterprise sales cycles and the unique challenges of marketing to large organizationsProven communication, presentation, and demonstrated experience working effectively, with the experience to influence and collaborate effectively with wide-ranging stakeholdersAnalytical skills and a data-driven approach to decision-making

Preferred Qualifications:

Experience with marketing business messaging platforms, AI solutions, or similar communication technologiesFamiliarity with Meta''s products and ecosystem, including adsProven experience thriving in a productive, ambiguous, and rapidly evolving environmentEvidence exploring the potential of AI and messaging to transform business communication and customer experiences

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.Seniority level

Seniority level Not ApplicableEmployment type

Employment type Full-timeJob function

Job function Business Development and SalesIndustries Technology, Information and InternetReferrals increase your chances of interviewing at Meta by 2xSign in to set job alerts for “Business Lead” roles.

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