Director, Premium Experience

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Formula ELocation:

london (city of london), United KingdomJob Category:

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2Posted:

26.08.2025Expiry Date:

10.10.2025col-wideJob Description:

About the jobWant to accelerate your career? Electrify your potential as our Premium Experience Director and join the fastest growing motorsport on the planet!About Formula E:Formula E, the world''s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world''s first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.Welcome to the home of Global Electric Street Racing.The Role:The Premium Experience Director plays a critical role in elevating the Formula E guest experience and maximizing commercial opportunities through premium experience offerings. This role oversees all aspects of premium experience delivery, including Emotion Club, Race Suites, corporate events, catering, and VIP experiences at Formula E Events. This position requires a strategic leader with a strong operational focus, capable of creating exceptional guest experiences while driving revenue growth and exceeding partner expectations.What we''re looking for in you:Highly experienced in a senior hospitality or event management role, with previous experience in a leadership position, ideally within the sports or entertainment industry.Skills and aptitudes required:Proven track record of success in creating and delivering exceptional guest experiences.Strong understanding of event planning, logistics, and budget management.Experience in managing catering and FandB operations.Knowledge of hospitality industry trends and best practicesExcellent leadership and team management skills with experience leading large teamsStrong communication, interpersonal, and presentation skills.Creative problem-solving and decision-making abilities.Ability to work effectively under pressure and manage multiple priorities.Passion for delivering high-quality guest experiences.Duties and Responsibilities:• Premium Experience Strategy and Development:o Develop and implement a comprehensive strategy for premium hospitality offerings, aligning with Formula E''s overall commercial and brand objectives.o Identify new opportunities to enhance the guest experience and expand premium hospitality offerings.o Conduct market research and competitive analysis to inform pricing, and product development.o Oversee the planning and execution of all premium hospitality events, including EMOTION CLUB, Race Suites, corporate events, and VIP products.o Oversee the planning and execution of all Formula E Catering deliverables, across paddock and Premium Experiences.o Manage event budgets, timelines, and logistics, ensuring efficient and cost-effective delivery.o Collaborate with internal and external stakeholders (e.g., catering, logistics, venue management) to ensure seamless event execution.o Create and curate exceptional guest experiences that exceed expectations and drive customer loyalty.o Develop innovative and engaging hospitality concepts that align with Formula E''s brand identity.o Oversee all aspects of the guest journey, from pre-event communication to on-site experience and post-event follow-up.o Oversee the catering function for all premium hospitality events, ensuring high-quality, sustainable, and innovative food and beverage offerings.o Manage relationships with catering suppliers, negotiating contracts and ensuring compliance with Formula E''s standards.o Support the Ticketing Sales Director in developing a successful seasonal sales strategy and go to market across Premium saleso Track and analyse key performance indicators (KPIs) related to premium hospitality customer satisfaction.o Ensure cost vs revenues balance and optimization.o Identify and implement strategies to maximize profitability and return on investment.o Lead and mentor the Premium Experience team, fostering a culture of excellence and collaboration.o Provide clear direction, performance expectations, and development opportunities for team members.o Oversee team workload and resource allocation to ensure efficient operations.Application ProcessThink you’ve got what it takes to join our race to the future?The closing date for this role is

20th of September 2025 , however if we receive a high volume of applications we may close it early.At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals'' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.We’ll see you at the starting line!If you require further assistance in accessing the application or require a different format of the application, please contact ..... full job details .....