Direct Marketing Lead

Direct Marketing Lead The Talent Set is delighted to partner with a meaningful charity organisation on a fantastic Direct Marketing Lead role. This position offers an opportunity to lead impactful marketing initiatives, driving engagement and support for vital causes through innovative direct marketing strategies. Role Overview The successful candidate will take ownership of developing and executing targeted direct marketing campaigns that inspire action and foster long-term supporter relationships. They will play a crucial role in enhancing the charity s outreach and fundraising efforts. Key Responsibilities Design, plan, and implement direct marketing campaigns across multiple channels, including mail, email, and digital platforms. Analyse campaign performance data to optimise messaging and maximise engagement. Collaborate with creative teams to develop compelling content aligned with organisational goals. Manage supporter segmentation to ensure personalised messaging and improved campaign results. Maintain compliance with data protection regulations whilst executing marketing activities. Monitor industry trends and recommend innovative approaches to reach audiences effectively. Person Specification Experience in leading direct marketing campaigns, ideally within the charity or non-profit sector. Strong analytical skills with the ability to interpret performance metrics and adjust strategies accordingly. Excellent communication and interpersonal skills for cross-team ..... full job details .....