Direct Marketing Lead

Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England? Role Title: Direct Marketing Lead Reporting to: Supporter Engagement Manager Salary: £32,861 per annum Contract Type: Permanent Hours: Full time Location: Barnwell Road, Enterprise Campus, Alconbury Weald, Huntingdon, Cambridgeshire PE28 4YF with hybrid working: 3 days in office (Alconbury Weald), 2 days from home The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters acquiring new donors, increasing the value of existing ones, and maximising return on investment. You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships. You ll be joining a friendly, supportive and passionate team within an organisation that s ambitious, collaborative and committed to development. If you re proactive, strategic, and motivated by making a difference, we d love to hear from you. Role Summary: Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base. Take campaigns from idea through to delivery, including shaping the messaging and making sure ..... full job details .....