Digital Marketing Executive

Digital Marketing Executive – Basildon

To help grow our 3 businesses and to support our successful sales team we are looking to add a Digital Marketing Executive to our busy Sales and Marketing team.

The role is to run our Search Engine Marketing (SEM) activity, focusing particularly on Pay Per Click (PPC) and Search Engine Optimization (SEO)

Your objective is to ensure our online marketing efforts have the highest possible return on investment and significantly boost traffic, engagement and conversions to our three websites.

Working closely with the Digital Marketing Manager and Sales Manager and the Directors to increase revenue and sales leads for our successful sales team

This is a full-time office-based role. It is important that the candidate lives within commutable range of Basildon, Essex

Responsibilities:

• Participate in planning, creating, implementing and managing effective paid search strategies
• Monitoring budgets and adjusting bids to maximise return on ad spend for mobile and desktop
• Supporting the Sales Team by tracking and analysing website traffic and providing regular internal reports
• Tracking key performance indicators (KPIs) and producing reports for the Senior Management Team
• Keeping abreast of PPC and SEM trends
• Continually working on the SEO of the websites
• Managing the PPC campaigns

Digital Marketing Executive Requirements:

• Proven experience as a PPC and Digital Marketing Specialist
• Knowledge of SEO and Digital Marketing concepts
• Good understanding of Google Analytics
• Experience in data analysis and reporting
• Proficient in MS Office (particularly Excel)
• Willingness to share your knowledge across the company
• You are natural and a pleasure to interact with
• Email Marketing

Desired:

• Experience of Google Ads Editor
• Google Analytics and AdWords Certification
• An understanding of SEM Rush
• A knowledge of Bing
• Good knowledge of SEO

Salary and Benefits:

• Salary £35K
• 5 day week - Monday to Thursday 9-5 & Friday 9-4 (1Hour for Lunch)
• 20 days annual leave + bank holidays
• Employer pension contribution
• Company and Team nights out