Digital Marketing Associate

Company Overview

At Longterm Technology Services Inc. (LTS) we are building more than world-class digital solutions, we are building careers that matter. As a certified Siemens Solution and Technology Partner, we are an industry leader in PLM software, hardware, and services. At LTS, we don’t just embrace the future of manufacturing, we help build it. As part of our team, you will be at the forefront of digital transformation, working with cutting-edge tools to solve real-world challenges, drive innovation and sustainable growth through industry 4.0 technologies. Come join us to innovate, grow and make an impact!Check out our website at: https://longtermtec.com/about-us/

Position Summary

The Digital Marketing Associate will play a pivotal role in executing and optimizing digital marketing strategies within the software technology industry to strengthen brand presence, generate leads, and support customer engagement. This position involves hands-on work in campaign planning and execution, content creation, CRM management, marketing automation, analytics, and cross-functional collaboration with sales and product teams.The ideal candidate is both creative and data-driven, with strong technical skills, a proactive approach, and a passion for continuous learning. They will bring fresh ideas, adapt quickly to evolving digital trends, and contribute to building a measurable impact on business growth.

Key Responsibilities and Duties

Digital Campaign Execution and Strategy

Plan, execute, and optimize digital campaigns across SEO, SEM, Google Ads, and social media platforms.

Continuously update website content and marketing materials to reflect current offerings and messaging.

Analyze campaign performance and provide actionable insights to improve engagement and conversion.

Marketing Automation and CRM Management

Manage and maintain the company’s CRM (D365), including user roles, data integrity, and lead tracking.

Implement and optimize Power Automate flows to streamline marketing processes.

Support lead generation and nurturing efforts, ensuring smooth transitions from marketing to sales.

Content Creation and Data Visualization

Create compelling digital content for newsletters, blogs, presentations, and social media.

Design and deliver data visualizations using tools like Power BI to support reporting and decision-making.

Ensure content aligns with brand guidelines and resonates with target audiences.

Cross-Functional Collaboration and Communication

Work closely with sales, RandD, and leadership teams to align marketing efforts with business goals.

Communicate project updates and campaign results clearly across departments.

Participate in both in-person and virtual marketing events, including trade shows and field activities, and contribute to their planning, coordination, and execution.

Budget Management and Performance Reporting

Manage and track the marketing budget, ensuring accurate allocation and monitoring of expenses.

Provide detailed budget usage reports and recommendations to optimize spend.

Deliver analytics reports on marketing outcomes, measuring campaign performance and ROI.

Process Optimization and Documentation

Maintain and refine SOPs to support role transition and ensure process clarity.

Identify opportunities for automation and efficiency improvements across marketing workflows.

Document marketing processes and tools to support onboarding and knowledge transfer.

Support general office administration, including event scheduling, document management, internal communications, and coordination of team activities.

Qualifications and SkillsEducation:

Bachelor’s degree or diploma in Digital Marketing, Communications, or a related field.

Experience:

Minimum 1 year of experience in digital marketing, preferably in a B2B environment.

Hands-on experience with CRM platforms (preferably D365), marketing automation tools, and campaign analytics.

Proven success in managing digital campaigns and creating engaging content.

Skills:

Strong written and verbal communication skills.

Proficiency in tools such as Google Analytics, Power BI, SendGrid, and Power Automate.

Ability to manage multiple projects and adapt to shifting priorities.

Creative problem-solving and initiative in learning new platforms and technologies.

Salary and BenefitsPay:

CAD $44,000 - $52,000 base salary

Benefits:

Group Insurance (Health and Dental)

RRSP Matching Program

Paid Sick Days

Location and DetailsLondon, ON N6A 5R8: Reliably commute or plan to relocate before starting work (required)

Job Type: Full-time

Location: In person

Pay: CAD $44,000.00-$52,000.00 per year

Expected start date: ..... full job details .....