Digital and Performance Marketing Executive

Digital and Performance Marketing Executive Glasgow 30,000- 32,500 depending on experience We''re looking for a Digital and Performance Marketing Executive to join Search Recruitment Group and take ownership of the day-to-day performance of our digital marketing channels. This is a newly created role for someone who enjoys understanding what''s working, what isn''t and what we should do differently. You''ll work across paid media, recruitment advertising, websites, SEO and digital analytics, helping us make better decisions about where we invest and how we attract candidates and clients across Search and Henderson Scott. What you''ll be doing - Managing and optimising paid digital campaigns across a range of channels.- Monitoring recruitment advertising performance across platforms such as Indeed, LinkedIn and other job boards.- Reviewing spend, applications, conversion and cost per application and recommending improvements.- Helping determine the best digital approach for marketing campaigns.- Managing website and landing-page performance and identifying opportunities to improve user journeys and conversion.- Owning day-to-day SEO activity across our websites.- Working with content, creative and development teams to deliver digital improvements.- Producing clear digital performance reporting and, importantly, turning the numbers into recommendations. - Working with platform suppliers to understand benchmarks, performance and opportunities for optimisation. - Testing ..... full job details .....