Demand Generation Manager

A high-growth B2B technology business is looking for a commercially minded Demand Generation Manager to drive pipeline growth across the UK market. This is a hands-on role combining strategy, campaign execution, data and sales alignment, with responsibility for developing integrated programmes that generate qualified opportunities and accelerate revenue. You''ll work closely with senior Sales and Marketing stakeholders, as well as global teams, to shape how the business engages with the market. The role offers the opportunity to make a tangible impact in a strategic growth market and help build the demand generation function as the business scales. Key Responsibilities Develop and execute integrated, multi-channel demand generation campaigns across digital, email, content, webinars, events and ABM. Own campaigns end-to-end, from audience segmentation and messaging through to lead follow-up and sales handover. Lead UK field marketing and events, including sponsorships, roundtables and executive-level events. Develop and manage account-based marketing programmes targeting priority Enterprise accounts. Work closely with Sales and BDR teams to maximise pipeline generation and ensure strong alignment throughout the funnel. Take a data-led approach to campaign performance, attribution, ROI and pipeline contribution. Manage lead flow, scoring, routing and reporting through CRM and marketing automation platforms. Continuously test and optimise campaigns, messaging and channels to ..... full job details .....