Head of Growth and Demand Generation - Travel (B2B)

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial resultsClient DetailsA global travel business.DescriptionLead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results. Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growthLead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channelsOwn digital marketing performance, budget optimisation and ROI across multiple international marketsDrive website optimisation and conversion rate improvement through testing, analytics and personalisationBuild scalable marketing automation and lead nurture programmes aligned to the B2B buyer journeyPartner with sales and marketing leadership to optimise lead management, scoring and pipeline ..... full job details .....