Customer Marketing & Advocacy Manager

Hybrid working pattern at our London Bridge officeAlto Software GroupOur software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up transactions, reduce risks, improve customer experiences, stay ahead of regulatory changes, and unlock new business growth opportunities.While not a start-up, we maintain a start-up mindset to achieve our ambitions and encourage our people to operate with this approach.Key Responsibilities

We''re seeking a strategic and hands-on Customer Marketing and Advocacy Manager to lead efforts in engaging, educating, and energizing our existing Alto customer base. This role involves managing customer communications, driving product adoption via webinars and enablement materials, and building a strong advocacy program—ensuring our happiest customers tell our story.You will serve as the voice of the customer within the business, managing customer communications, establishing feedback loops, and collaborating with support, success, product, and sales teams to identify advocates and convert them into case studies, reference accounts, and brand ambassadors.This role will impact retention, revenue growth, and reputation by enhancing our review presence, leading new product launches to existing users, and increasing Alto’s visibility on review platforms and comparison sites.Customer Communications and Education

Plan, write, and execute customer communications to highlight features, updates, best practices, and company news.Manage the customer webinar program, including educational sessions with the education team and quarterly product roadmap presentations.Customer Advocacy and Review Strategy

Develop and manage an ongoing advocacy program to gather testimonials, case studies, peer reviews, reference calls, speaking engagements, and PR opportunities.Collaborate with support, training, success, and sales teams to enhance presence on review platforms like Trustpilot, G2, Capterra, Google, and others, driving traffic through communications and incentives.Webinars, Events and Enablement

Lead execution of customer-facing webinars, from product roadmaps to educational deep-dives and launches.Create content and resources using testimonials, reviews, and case studies to support product adoption and retention.Cross-functional Collaboration

Partner with product, success, and sales teams to support customer launches, ensuring aligned messaging and impactful materials.Maintain a customer reference database and develop scalable referral and involvement models, cultivating ''Alto Advocates'' as brand champions.Customer Insight and Feedback

Establish and maintain a feedback loop to inform marketing strategies, product development, and positioning based on customer insights.Requirements

Experience in customer marketing, advocacy, or community roles within SaaS or B2B sectors.Proven success in building and scaling advocacy programs that impact retention and reputation.Strong knowledge of review platforms (Trustpilot, G2, Capterra), webinar tools, CRM, and marketing automation systems like Pardot and HubSpot.Excellent storytelling, writing, and interpersonal skills.Outstanding cross-functional collaboration abilities.Comfortable hosting webinars and presenting to customers.Data-driven mindset with the ability to measure and optimize program effectiveness.Nice to Have

Experience launching or scaling customer reference programs in B2B SaaS.Familiarity with SEO/content platforms for repurposing advocacy assets.Benefits

Flexible working arrangements.25 days annual leave plus extra days for service.Volunteer days and digital detox days.Festive closure period.Cycle-to-work and electric car schemes.Free Calm app membership.Enhanced parental leave.Financial support for fertility treatments.Group income protection and private medical insurance.On-site gym in London.7.5% pension contribution.Discretionary bonus up to 10%.Referral bonuses up to £5K.We value diversity and are committed to creating an inclusive environment. All applicants will be considered regardless of ethnicity, gender, age, disability, or ..... full job details .....