Customer Insight Analyst

Customer Insight Analyst

Birmingham City Centre | Hybrid | Permanent

Up to £50,000 + 20% bonus

We''re recruiting a Customer Insight Analyst for an established organisation looking to strengthen its data and analytics capability.

This is a hands-on analytical role for someone who enjoys getting into the data, identifying what''s driving performance and turning complex information into clear, practical recommendations. It’s a commercially focused analytics role where you''ll use customer, digital and campaign data to uncover insights that improve marketing performance, customer engagement and wider business decision-making.

You''ll work with a range of stakeholders across the business, using customer and digital data to help teams better understand performance, identify opportunities and make more informed decisions.

What you''ll be doing

• Analyse customer, digital and campaign performance data to identify trends, opportunities and areas for growth.
• Deliver actionable insights that influence commercial and operational decisions.
• Build and maintain dashboards, reports and visualisations that make performance easy to understand.
• Measure marketing campaign effectiveness and help optimise customer engagement.
• Support customer segmentation, targeting and audience activation.
• Monitor key customer and digital KPIs and communicate performance clearly to stakeholders.
• Help improve analytical, reporting, visualisation and data governance practices.
• Work with internal teams and external data and technology partners on ongoing projects.
• Contribute to initiatives designed to evolve and modernise the organisation''s data capabilities.

What we''re looking for

• Advanced SQL skills and experience working with large datasets.
• Strong experience with BI and visualisation tools such as Power BI, Tableau, Qlik or similar.
• Experience developing scalable reporting and meaningful KPI frameworks.
• The ability to turn complex analysis into clear, commercially relevant insight.
• Strong communication and stakeholder management skills.
• An analytical mindset and genuine interest in customer behaviour and business performance.
• Knowledge of GDPR and data compliance best practice.

Experience with Customer Data Platforms, Python/R, predictive analytics, machine learning, AI-powered analytics or customer/CRM/digital marketing data would also be valuable.

What''s on offer

• Hybrid and flexible working.
• Annual bonus scheme.
• Private medical plan.
• Pension scheme.
• 26 days'' annual leave.
• And much more

If you are interested in this opportunity and would like to hear more, please apply with an updated CV and contact information, or reach out directly to (url removed)