CRO Specialist

Our client is a global SaaS company now seeking a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This is a one year contract on a hybrid basis with 3 days a week in the London offices. Key Responsibilities Conversion Optimisation and Experimentation Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. Skills and Experience Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred). Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mix panel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and ..... full job details .....