CRM Specialist

Reebok- a globally recognised Heritage sports brand, are seeking a talented and commercially driven CRM Specialist to join their Ecommerce Marketing team in London. This is a hands-on, end-to-end role at the heart of our CRM channel activity, responsible for executing and optimising the email communications across the European market. You will work closely with the Head of Ecommerce Marketing and collaborate across the wider marketing, ecommerce and merchandising teams to deliver a CRM program that drives customer engagement, retention and revenue. This is an exciting opportunity to shape the CRM function at a pivotal stage of Reebok Europe''s growth, with significant scope to build best-in-class lifecycle marketing from the ground up. CRM Specialist- The Role: Campaign Planning and Execution Own the end-to-end delivery of email campaigns: briefing, build, QA, scheduling and deployment via Klaviyo Manage the CRM calendar aligned to the trading and marketing calendar, adapting quickly to commercial priorities such as product launches, peak periods and stock changes Execute all campaigns across multi-market and multi-currency Ensure all campaigns are accurate, on-brand and delivered on time, maintaining a rigorous QA process Automation and Lifecycle Build, maintain and optimise automated flows across the customer lifecycle, including welcome, post-purchase, browse abandonment, cart abandonment, re-engagement and win-back Identify opportunities to introduce new automations ..... full job details .....