CRM Manager

Location: Home-based (UK Based) or London Hybrid, with a minimum of 40% of working time at Speech and Language UK Offices Salary: £43,326 - 45,519 per annum (home-based) £47,087 - £49,471 per annum (London Hybrid) Role Overview: Reporting to the Digital Lead, you will combine strategic thinking with hands-on CRM administration, take technical ownership of the solution, and turn supporter data into the insight that powers our fundraising and helps more children communicate. You will work with fundraising, marketing and service delivery teams to enable insight-led campaigns and great supporter experiences. Key Responsibilities: Developing and delivering the CRM strategy and roadmap, aligned with our organisational goals. Administering and optimising our CRM (Dynamics 365 or equivalent), and managing integrations with fundraising, marketing automation and finance platforms. Providing segmentation, selections, dashboards and reporting, and delivering insights to senior leadership. Leading on data governance, including data quality, GDPR and PECR compliance, consent, retention and access controls. Safeguarding sensitive data. Training and supporting colleagues across the organisation, and creating user guides and self-service resources. What we are looking for: Hands-on CRM management experience in a charity or non-profit setting Experience integrating CRM with fundraising and marketing platforms A track record of delivering data-driven insight and campaign support ..... full job details .....