CRM Executive

Overview

Flagstone is an online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.A feel for our cultureTo revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.We may not change the world, but we

can

change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.But enough about us. Let’s talk about you.What you’ll do

You’re a CRM marketing executive who has experience within email marketing, including best practice techniques of lead generation to drive acquisition, long-term engagement, and retention. You have a natural ability to communicate effectively, and you have the confidence to support multiple business areas and individuals in delivering key projects.The CRM team has a wide range of responsibilities, including email marketing, automation, Salesforce management, reporting, and client retention and loyalty.Creation, scheduling, and AB testing of all marketing and CRM emails (newsletters and solus’) to clients (B2C) and wealth advisers (B2B2C).Managing the email marketing calendar and communicating upcoming activity with stakeholders.Contributes to and executes the CRM email test plan.Supports the Senior CRM marketing manager with customer communication strategies (email and beyond).Supports the wider marketing team with the development and implementation of customer email journeys; works closely with the CRM marketing team to execute and optimise them.Creates a plan for growing Flagstone’s email database and building a list of prospective clients and advisers to communicate with about our products and services, as well as managing the lists to ensure the accuracy of GDPR.Guarding the email briefing process and ensuring adherence to relevant QA, sign-off, and schedules.Provide regular reports on email metrics and insights to the marketing team and wider business.Act as a subject matter expert for email marketing tools (Pardot) and optimise their effectiveness when combined with Salesforce and other related products.Monitoring and maintaining awareness of competitor email campaigns.Keeping email preference centres current and creating target lists that reflect email and marketing preferences.What you’ll bring

1+ years of experience managing email marketingHands-on experience managing an ESP, with bonus points for SFMCBuilding emails using HTML email template editorsA working knowledge of AB testing email and optimising content to improve open rates and click-through ratesReporting on the performance of email engagement and conversion metricsWorking knowledge of GDPR and considerations for marketing communicationsHow we reward you

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:Private healthcareLife insurance (four times your annual salary)Dental/optical careMatched pension contributions (5%)Income protectionAround the World in 90 days (remote working possibility)£1,000 annual learning bursary25 days holiday (plus bank holidays)Remote working kit, for when you’re not in the officeAccess to our platform, at no costAdditional 3 days community and charity leave each yearQuarterly half days for Wellness leaveFlexible bank holidaysGym discountAll are welcome.At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your ..... full job details .....