Negotiable
OverviewJob title:
CRM Executive
Location:
London
Hours of work:
37.5 hours per week, 9-5:30PM Monday – Friday
Other benefits:
Annual bonus of up to 10%, private medical care, enhanced maternity, paternity, and adoption leave pay, Bally''s Perks discounts, paid volunteer days, a contributory pension plan and many more!
About the employerBally''s Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally''s Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company''s casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Responsibilities
Providing input into campaign plans, effectively turning briefs into actionable tasks
Create and execute promotional campaigns using reward mechanics to increase brand loyalty
Able to manage and govern the end-to-end multi-channel CRM campaign process, from brief to execution
Overseeing the campaign QA process, ensuring all campaigns are error-free, delivered according to the brief, and within agreed SLAs
Managing the final sign-off for campaigns and assess campaign performance, sharing results with stakeholders
Collaborating with CRM Operations and cross-functional teams to enhance and automate campaigns, and develop advanced segmentation models, creating new customer data points as needed
Supporting the broader CRM Strategy to optimise the efficiency and effectiveness of our CRM player communications
Providing campaign data and reports to key stakeholders
Manage key stakeholders for various non-campaign related CRM projects
Able to build strong working relationships with key teams across CRM and Player Engagement, Acquisition and Digital, Creative Studio, Data, Product and MarTech
Qualifications
Braze experience
At least 2 years’ multi-channel CRM campaign delivery
Advanced user of Microsoft Office Suite, particularly Excel
Experience in managing CRM campaigns with a focus on multi-channel marketing
Strong attention to detail and numerical skills
Excellent communication and stakeholder management skills
Ability to work collaboratively with cross-functional teams
Positive attitude and strong resilience to handle problems and barriers to meet objectives
Personable, friendly and communicative
Flexible, adaptable, able to think creatively and decisively as plans evolve and events unfold
Customer-first mindset
Passionate about gaming and digital marketing
What you''ll get
Pension plan
Health insurance
Company share scheme
Volunteering days
Home office allowance
Wellness or Gym allowance
DNA / ValuesAt Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are
Always Ready
to embrace change, adapt, and do what it takes to delight our customers. We believe that
You Make the Difference , which is what gives our players the best experience and keeps them coming back. We are
All One Team , looking out for each other, respecting diversity while connecting through a common purpose. Our teams are
Learning Every Day
by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we
Love to Lead
by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal OpportunitiesAt Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or ..... full job details .....
Negotiable