CRM and Lifecycle Manager

Tildenet Group is a multi-brand business operating across consumer and trade markets, with activities spanning horticulture, gardenware and specialist commercial sectors. Our portfolio includes consumer-facing brands such as Agriframes and Knowle Nets alongside Tildenet Gardenware and wider B2B/commercial operations. We are ambitious for growth and are investing in stronger digital, e-commerce and customer capability to support the next stage of the business. About the Role The CRM and Lifecycle Manager is responsible for increasing the value of identified and existing customers through data-led CRM, lifecycle marketing, retention and loyalty. The role owns the customer relationship from welcome and first purchase through post-purchase, repeat purchase, retention and reactivation, and will develop Garden Rewards and future loyalty programmes into a stronger and more meaningful customer proposition. Key Responsibilities • Own the consumer CRM and lifecycle strategy, ensuring customers receive relevant communications and experiences according to their behaviour, value, interests and stage in the customer journey. • Own the commercial email programme, including audience selection, segmentation, targeting, cadence, testing, optimisation and performance reporting. • Build and optimise automated lifecycle journeys including welcome, browse abandonment, basket abandonment, post-purchase, second-purchase and reactivation programmes. • Own customer segmentation by behaviour, value, ..... full job details .....