CRM and Lifecycle Manager

CRM and Lifecycle Manager £45,000 - £50,000 Base + Benefits Bristol (Hybrid - 2 days remote per week) The Opportunity We are looking for an experienced CRM and Lifecycle Manager to take ownership of the customer relationship beyond acquisition, using customer data, insight and targeted communications to increase retention, repeat purchasing and long-term customer value. The role will manage the customer journey from initial welcome and first purchase through to repeat purchasing, retention and re-engagement. A key part of the position will be developing Garden Rewards, alongside future loyalty initiatives, into a more compelling and valuable membership proposition. This is a commercially focused CRM position, with success measured through customer value, revenue, retention and lifetime value rather than simply communication volumes or engagement metrics. Key Areas of Responsibility: CRM and Customer Lifecycle Develop and lead the CRM and customer lifecycle strategy, ensuring communications are tailored around customer behaviour, interests, value and position within the customer journey. Manage the overall commercial email strategy, covering audience selection, segmentation, targeting, communication frequency, testing and ongoing optimisation. Design, implement and continually improve automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase, second-purchase and reactivation activity. Establish and maintain meaningful customer ..... full job details .....