Associate Director, Life Sciences Digital Marketing

Overview

Associate Director, Life Sciences Digital MarketingGenomics Cambridge, England, United KingdomLocation: Cambridge, Oxford, or London (Hybrid, minimum 2 days per week in office)About Us

We’re a pioneering health tech company on a mission to revolutionise the way we all understand and support our health. Our mission is simple: to help people, and their doctors, make better decisions that lead to longer, fuller lives. We focus on the common diseases that affect billions, the ones that put the greatest strain on our healthcare systems.Each person is unique, and by decoding the insights in our DNA, we’re building cutting-edge tools and platforms that enable truly personalised medicine. From prevention and early screening, to diagnosis, treatment, and even the development of new medicines, there is so much more to discover and build to support people at each step of their healthcare journey.With our leading science and brilliant partners, we can make healthcare smarter, more precise, and more personal. Our vision is bold: a world where everyone benefits from genomics. If you’re inspired by the potential of cutting-edge science and technology and want to have a real impact on the future of healthcare, we’d love to hear from you.What you’ll do

We’re looking for an experienced Associate Director, Life Sciences Digital Marketing to lead the digital marketing strategy for our Genomics portfolio. In this role, you will be responsible for defining, executing, and optimising digital campaigns across various platforms. Your goal will be to drive engagement, generate leads, and achieve key commercial objectives by using digital channels to clearly communicate our scientific value. You will collaborate closely with our Brand, Product, Commercial, and Communications teams to ensure all digital initiatives are scientifically accurate and align with our overall brand strategy.Responsibilities

Lead Digital Strategy: Develop and execute a comprehensive digital marketing strategy for life sciences products, including SEO, SEM, social media, and email marketing.Manage Campaigns: Plan, run, and optimise digital campaigns to ensure effective targeting and a strong return on investment (ROI).Analyse Performance: Set key performance indicators (KPIs), analyse data, and report on campaign effectiveness to stakeholders.Oversee Content: Partner with experts to create and distribute engaging digital content that makes complex science easy to understand.Drive Innovation: Stay up-to-date on new digital marketing trends and technologies, implementing innovative strategies to boost our online presence.Qualifications

Digital Marketing Leadership: Proven experience leading and executing digital marketing strategies and campaigns within the life sciences or biotech industry.Campaign Expertise: A strong track record of developing and optimising multi-channel digital campaigns, including SEO, SEM, social media, email, and display advertising.LinkedIn Ads: Demonstrated success and tangible results using LinkedIn Campaign Manager.Data Analysis: Highly skilled in using digital marketing analytics platforms like Google Analytics to drive campaign optimisation and decision-making.Cross-functional Collaboration: Excellent collaboration skills with the ability to partner effectively with scientific, product, and commercial teams.Content Creation: Expert at translating complex scientific information into clear, compelling, and engaging digital marketing content.What’s in it for you

Salaries: Our salaries are externally benchmarked annually to ensure you receive compensation that aligns with the marketHoliday Allowance: 25 days of annual leave, an additional 3-day company shutdown at the end of the year, plus bank holidays. More time for you to unwind and enjoy.Progression: We have a straightforward and open progression framework that lets you easily see your strengths and areas where you can improve. With this knowledge, you can set personal goals to help you move up the career ladder.Invest in Your Future: Training and development opportunities, access to a wide range of LandD materials. We’re committed to helping you grow and succeed.Hybrid Working: Choose between working in the office and from home. Based anywhere in the UK with regular office visits; expect to come to the office at least twice a week.Wellbeing: Comprehensive health insurance for you and your family, critical illness coverage, life insurance, and enhanced paid family leave.Diversity and Inclusion: Bank Your Bank Holiday program to exchange public holidays for dates of personal or cultural significance.Giving Made Easy: Payroll giving scheme to donate to charities tax-free.Green Commute: Cycle-to-work scheme and access to major transport hubs for easy public transport.Keeping it social: Company socials throughout the year, including town halls, team activities, and more.Would you like to learn more? Great, we’d love to chat. Please reach out for more information and to see if this opportunity is right for you!Genomics is dedicated to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Genomics politely requests no contact from recruitment agencies. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.Seniority level

Mid-Senior levelEmployment type

Full-timeJob function

Business Development and ..... full job details .....