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Permanent

Area Sales Manager

Cole & Yates Ltd
Farnham
money-bag £38000 - £45000/annum Bonus Scheme, Company Car etc
Posted: 30 April 2026 (2 days ago)
Closing date: 30 May 2026
Ref: 225050183

We are recruiting for an Area Sales Manager on behalf of a market leading surfacing company who will be working closely with clients in the sports, local authority and play sectors to further develop business across the South of England.

On offer is a salary of between -38,000 and -45,000, a bonus scheme, company car, 23 days holiday and enrolment into the company pension scheme.

As the Area Sales Manager you will be driving growth and fostering partnerships by taking a consultative sales approach focused on providing surfacing solutions that meet client needs.

As the Area Sales Manager you will be:

  • Taking on responsibility for existing account management and new business development across the South by developing a business plan for growth to meet and exceed targets within your area.
  • Supporting a network of Surfacing Contractors with their business development activities and look to expand the number of Surfacing Contractors to meet business demands.
  • Promoting the company, their surfacing range and solutions to Sports Clubs and Communities, Local Authorities and Play Equipment Companies.
  • Accessing and pursuing current and upcoming projects where there is an opportunity to quote for supply of surfacing.
  • The surfacing expert for your clients, able to advise on surface solutions for Sports Clubs and Communities, Local Authorities, Play Equipment Companies, Sports Contractors, Architects and Consultants.

To be considered as the Area Sales Manager you will need:

  • Proven experience in consultative, solution or technical sales, ideally from within the outdoor play, landscaping, surfacing, play equipment sectors or to have knowledge of developing business with contractors by working for hire companies, builders merchants, electrical wholesalers, trade counters, building or landscaping supply companies/merchants etc.,)
  • Excellent communication and presentation skills with the ability to deliver solutions that are tailored to client needs.
  • To gather, organise and enter all relevant client data onto their CRM system accurately.
  • To attend industry events and networking opportunities.
  • To monitor trends and competitor activity to identify new opportunities for growth and to share these with the wider team.
  • The ability to work independently and be happy to travel across the South to meet clients and attend site visits.

On offer for the successful Area Sales Manager is:

  • An annual salary of up to -45,000.00
  • A Bonus Scheme linked to sales achieved.
  • 23 days holiday plus Bank Holidays.
  • A company car.
  • A company pension scheme.
  • Initial and ongoing training on surfacing product range including related sports / play usage and the best approach to their customer base.

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Counties this role covers currently include (Essex, Hertfordshire, Berkshire, Hampshire, Sussex, Kent, London, Dorset).

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Area Sales Manager, Business Development Manager, Sales Manager, Key Account Executive, Sales Representative

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