Area Sales Manager – Construction Machinery

Area Sales Manager – Construction Machinery

East Anglia 
Up to £50,000 + Uncapped Commission
Car Allowance / Company Vehicle
Immediate Start Available

The Opportunity

We are currently recruiting for an Area Sales Manager to join a well-established and growing organisation within the construction plant and equipment sector.

This is a fantastic opportunity for a driven and relationship-focused individual to take ownership of a defined territory across Norfolk and the wider East Anglia region, developing new business while managing and growing an existing customer base.

The role offers strong earning potential through an uncapped commission structure, alongside long-term career progression within a supportive and forward-thinking business.

The Role

As Area Sales Manager, you will be responsible for promoting and selling a range of construction machinery, including:

• Excavators 
• Telehandlers
• Rollers

You will take a consultative approach, working closely with customers to understand their requirements and provide tailored equipment solutions (sale and/or hire).

Key responsibilities include:

• Developing new business opportunities across your territory
• Building and maintaining strong client relationships
• Managing your own sales pipeline, forecasts, and CRM activity
• Conducting site visits, demonstrations, and customer meetings
• Achieving and exceeding sales targets and KPIs
• Ensuring accurate order processing and commercial awareness
• Attending industry shows, events, and occasional factory visits
• Working collaboratively with internal teams including sales support and aftermarket
• Promoting additional services and aftermarket solutions to maximise revenue

This role will report directly into the Sales Leadership Team.

What We’re Looking For

• Previous experience in a sales role (minimum 2 years+)
• Ideally experience within construction plant, machinery, or related sectors
• Strong relationship-building and networking ability
• Commercially aware with a focus on profitability and growth
• Confident communicator with strong negotiation skills
• Self-motivated and able to manage a territory independently
• Comfortable using CRM systems and managing forecasts
• A proactive and driven approach to winning new business

What’s on Offer

• Salary circa £50,000 (depending on experience)
• Uncapped commission (1% of turnover)
• Company vehicle or car allowance
• 22 days holiday + bank holidays
• Opportunity to attend industry shows and manufacturer visits
• Long-term progression within a growing business

Additional Information

• Field-based role covering Norfolk and surrounding areas
• Flexibility required to attend events and occasional travel
• Strong emphasis on relationship building, networking, and customer engagement
• Immediate start available

Please contact Emma at Anglian Recruitment for a Confidential Conversation