Salary: 80,000 - 85,000 Office: Hybrid; 2 days per week in the office, 3 days remote A dynamic organisation in Birmingham is looking for a B2B Head of Marketing to lead their High Street Food Retail growth (previous experience in this sector is required). Role Overview: Looking for a highly skilled and dynamic Head of Marketing. As a key member of the leadership team, the Head of Marketing will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, content and revenue growth across all markets. Key Responsibilities of the Head of Marketing: Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer needs. Brand Management/ Awareness: Lead brand development and management initiatives to ensure consistent messaging, brand positioning, and visual identity across all channels and geographies. Digital Marketing: Oversee digital marketing efforts including website optimisation, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions. Content Strategy: Develop a content strategy that resonates with target audiences, supports lead generation efforts, and strengthens brand authority. Coordinate the creation of high-quality content across various formats and channels. Lead Generation: Drive lead generation activities through targeted campaigns, events, partnerships, and other marketing channels. ..... full job details .....