In this key role you will be executing the Loyalty and CRM marketing strategy across the UK and European business securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme.Key Responsibilities: Specific day to day responsibilities will cover the day to day running of the Loyalty marketing programme. You may also be called on to support Campaign, Regional and CRM/Loyalty objectives, enabling you to build breadth as well as depth in your marketing experience and industry knowledge. You will ensure that the brand, destinations, price, and product and loyalty messages and initiatives are consistently delivered across relevant communication channels, including the website, email, direct mail, app, and through social and external media working with various marketing channel owners to achieve harmonious messaging and communication Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction Perform in-depth target audience research and execute data-driven customer segmentation to ensure the loyalty programs are customized according to each audience segment Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales ..... full job details .....