Wholesale General Manager

Overview

General Manager - Wholesale Fresh ProduceLocation: BradfordSalary: DOE + Car Allowance + Performance Bonus + BenefitsHours: Full-time, site-based role (Monday to Friday, flexible start, c.40 hours per week)The Role

We''re seeking a dynamic General Manager to take full responsibility for the leadership and day-to-day running of a busy wholesale site supplying customers across retail, foodservice, and wholesale channels. This senior role is central to ensuring profitable growth, leading a high-performing management team, and developing strong commercial opportunities in one of the UK''s most important food sectors. Reporting directly to the UK Wholesale Director, you\''ll have responsibility for site PandL, building long-term customer relationships, and ensuring compliance and operational excellence at every level.Key Responsibilities

Full accountability for site profit and loss, budgets, and financial performanceLead and develop the site management team through coaching, performance management, and motivationDrive profitable sales growth by expanding existing customer accounts and creating new commercial opportunitiesCollaborate closely with procurement, sales, and distribution teams to ensure year-round supply and excellent customer serviceMonitor market trends, competitor activity, and product lines to stay ahead of the curveOversee accurate stock management, reporting, and reconciliationEnsure compliance with health, safety, sustainability, and quality standards, as well as financial and HR policiesChampion continuous improvement initiatives and successfully manage change programmesAbout You

At least 5 years\'' senior general management experience, ideally within wholesale, fresh produce, or FMCGA strong leader who inspires, motivates, and drives performance across multi-disciplined teamsCommercially focused with a track record of delivering profitable growthExcellent influencing and negotiation skills, comfortable managing at board level and customer facingAdaptable and resilient with excellent problem-solving and organisational skillsStrong communication skills, able to interpret complex requirements into clear strategies and actionsPC literate, ideally with ERP system knowledge and strong Microsoft Office skillsThe Package

Salary dependent on experienceCar allowanceDiscretionary annual bonus25 days holiday + bank holidaysDefined contribution pension schemePrivate Health InsuranceWhy This Role? This is a senior opportunity to lead within one of the UK\''s most important wholesale food sectors, driving both operational excellence and commercial growth. You\''ll have the autonomy to shape the site\''s direction, develop your team, and deliver lasting impact for customers across retail, foodservice, and wholesale markets.

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