Wholesale Field Sales Representitive

Field Sales Representative – FMCG (B2B Catering)

Location: Field-based

We’re looking for a motivated, street-smart Field Sales Representative to help grow our client''s presence across the catering and hospitality sector.

This role is focused on developing new business and managing relationships within restaurants, cafés, schools, hospitals, and catering operations. You’ll be working with fast-moving, perishable goods where quality, pricing, and delivery reliability are critical.

This is a hands-on, field-based role — ideal for someone confident walking into kitchens, building relationships with chefs, and winning business in a competitive environment.

• Prospect and win new business through cold calling and in-person visits to local businesses (restaurants, cafés, caterers, schools, and care settings)
• Confidently walk into kitchens and engage chefs and decision-makers
• Pitch core value propositions including: 
  • High-quality products
  • Competitive pricing
  • Reliable delivery service
• Grow existing accounts through upselling and cross-selling
• Onboard new accounts and ensure a smooth customer experience from day oneBuild and manage a strong pipeline of prospective customers
• Maintain strong customer relationships to ensure retention and prevent competitor drift
• Negotiate pricing and terms while protecting margins
• Work closely with internal teams to ensure consistent service delivery
• Support or contribute to tender submissions (B2B and public sector, including NHS where applicable)

• Proven experience in field sales, ideally within:
  • Foodservice
  • Hospitality
  • FMCG or wholesale distribution
• Strong understanding of fast-moving, perishable goods
• Comfortable working in kitchen environments and speaking directly with clients
• Resilient and persistent — able to handle rejection and stay motivated
• Strong communication and relationship-building skills
• Commercial awareness with the ability to negotiate effectively
• Highly organised with the ability to manage your own territory and pipeline
• Experience with tenders (especially NHS or public sector) is advantageous but not essential

• Consistently winning new business
• Growing revenue within existing accounts
• Building long-term, loyal customer relationships
• Becoming a trusted supplier rather than just another vendor

• Self-starter with a proactive mindset
• Energetic and confident in face-to-face interactions
• Persistent and resilient
• Commercially driven
• Customer-focused

If you''re a motivated and ambitious sales person who can hit the ground running with a fantastic family run business, please reach out to Jade at Select Recruitment for more information.