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Website Manager
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Fletchers GroupRole:
Website ManagerLocation:
Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and CambridgeHybrid working available
– with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.Join Fletchers Group to lead the performance, optimisation and growth of our websites.At Fletchers Group, we’re proud of our supportive, collaborative culture and our ambition to deliver outstanding digital experiences for our clients. We are now seeking a technically skilled and commercially aware Website Manager to take ownership of the ongoing development, optimisation, and performance of our websites across the Fletchers Solicitors portfolio.In this pivotal role, you’ll ensure our websites deliver exceptional user experience, strong technical performance, and brand consistency while driving engagement and high conversion rates. Working in partnership with our Head of Digital Marketing, SEO and Content specialists, developers, and wider stakeholders, you’ll lead day-to-day performance management, oversee longer-term development projects, and shape data-driven CRO initiatives.With a hybrid working model and a culture built on support and growth, this is a fantastic opportunity to make a real impact at a leading firm.Apply today and be part of something exciting!Why join us?A central role in shaping the digital experience of a purpose-driven legal brand.A collaborative, supportive team working across marketing, digital, BD and comms.Opportunities to lead exciting digital development projects.Hybrid and flexible working arrangements.A culture that values quality, integrity and making a meaningful difference.In Return Fletchers Offers35 hours working weekBonus scheme (subject to targets being met)35 days holiday a year including bank holidays and Christmas Closure, option to purchase up to 3 extra days per yearPension scheme with tax-efficient salary sacrifice optionLife Assurance PolicyMedicash policy to cover some dental, optical and other medical expensesCompany sick payEnhanced Maternity, Paternity and IVF schemesFlexible, agile working environment with a positive work-life balanceVaried calendar of funded company social eventsMonthly voucher awards for winning nomineesMain ResponsibilitiesWebsite Management
– Manage day-to-day operations of all Fletchers Solicitors websites, ensuring uptime, performance, and user experience are optimised.Own the website roadmap, from functional improvements to major redevelopment projects.Act as the liaison between internal stakeholders and web development agencies.Technical SEO and CROEnsure technical SEO best practices are embedded across site structure, metadata, speed, and accessibility.Collaborate with the SEO and Content team on keyword targeting, content optimisation, and search visibility.Implement and analyse A/B tests and conversion optimisation initiatives to improve lead generation and user journeys.Content and GovernanceSupport the SEO and Content team in publishing, maintaining, and optimising copy within CMS frameworks.Ensure brand consistency and tone of voice across all digital content.Analytics and ReportingUse tools like Google Analytics 4, Tag Manager and Search Console to track and report on key web metrics.Provide insights and recommendations based on user behaviour, traffic sources and content performance.Support the Head of Digital in reporting on KPIs, ROI and website effectiveness.Collaboration and Team IntegrationWork closely with digital, brand, PR, and campaign colleagues to support integrated marketing execution.Support legal teams and service leads in developing web presence for specific sectors or audiences.Contribute to broader digital marketing initiatives, helping ensure website activity aligns with paid, owned and earned media strategies.Accessibility, Compliance and GovernanceEnsure all websites meet accessibility standards (e.g. WCAG 2.1), providing inclusive experiences for all users.Maintain compliance with legal and regulatory requirements, including GDPR, cookie policies, and SRA advertising guidelines.Support legal and risk teams to review and approve high-risk content, ensuring content accuracy and clarity.Develop and manage governance frameworks for website content ownership, sign-off processes, and CMS permissions.Promote web best practices across teams to ensure consistent, compliant and brand-aligned content publishing.Essential Skills And ExperienceProven experience managing high-performing websites, ideally in B2C or professional services environments.Solid understanding of technical SEO, UX/UI best practices and CRO techniques.Proficiency in CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS.Experience managing agency relationships and briefing developers.Comfortable using analytics platforms (GA4, Tag Manager, Search Console) to track, measure and report performance.Strong project management and stakeholder communication skillsDesirable Skills And ExperienceExperience in legal, healthcare or other regulated industries.Familiarity with accessibility standards (WCAG) and GDPR compliance in web environments.Experience supporting brand consistency across multiple sites or microsites.Working knowledge of website redevelopment, migration or replat forming projects.We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.About Fletchers GroupFletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers and Partners. We are now Fletchers Group with ambitious plans for continued growth and innovation.We aspire to be the best place to work in the legal sector. Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We offer hybrid and flexible working arrangements. We value connection and collaboration, with clear paths to progress and development from apprenticeships to senior roles and Partnership.We seek a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. Our benefits package is designed to grow with you, including base pay and bonus for high performance.Join us and be part of a law firm that’s growing and redefining what it means to work in legal services. Fletchers Group is an inclusive employer with a diverse workforce. We welcome applications from all backgrounds and are committed to a culture where everyone can thrive. We support Disability Confident and are signing up to other diversity standards to reflect our ethos.Seniority level
Mid-Senior levelEmployment type
InternshipJob function
Marketing, Public Relations, and Writing/EditingIndustries: Legal ServicesReferrals increase your chances of interviewing at Fletchers Group by 2xSigned in to set job alerts for “Website Manager” roles.Locations: Bamber Bridge, England, United Kingdom | 6 days agoOther similar roles nearby listed ..... full job details .....