Website Manager - 12 Month FTC

As our Website Manager, you ll help accelerate our work by championing the use of our website as a key channel in The Charity. You ll lead on development and optimisation so that it can support acquisition, engagement, conversion and retention of users across Fundraising, Support, Policy and Research. Overseeing the work of a small team, you''ll manage a programme of user experience and conversion rate optimisation work, plan and analyse user journeys and web personalisation, and devise and execute our SEO strategy. Your friendly personality will enable you to build strong relationships with your colleagues across The Charity so you can work together to ensure our content and user experience are well optimised and delivering those all-important results. You ll be a valued member of our Marketing team, made up of technical experts who make sure all our community receive the very best experience and support. WHO WE''RE LOOKING FOR: A skilled communicator, with strong project management skills, you ll be the trusted voice of the website across the Charity. Your in-depth experience of developing and optimising a website using evidence from multiple sources, including Google Analytics (GA4), Google Tag Manager, server side tracking and audience/UX research will enable you to thrive in this role. You ll feel at home working with our wonderful team of marketers, fundraisers and other content owners to define development requirements, and enjoy working with technical experts (in and ..... full job details .....