Web Optimisation Manager

Harris Hill is thrilled to partner with Christian Aid, to hire their new Web Optimisation Manager, to work in either London, Cardiff, Edinburgh or Warrington. You will play a key role in understanding user behaviour and improving performance across our digital ecosystem. You will lead insight-driven optimisation of user journeys, enhancing conversion rates, user experience and platform effectiveness in support of their fundraising and advocacy goals. By combining strong SEO leadership, CRO and UX expertise, and advanced analytics, you will identify performance issues, diagnose barriers to engagement, and deliver measurable improvements - always putting users first and aligning with Christian Aid''s values. The Web Optimisation Manager is a strategic, user-focused digital optimisation specialist with strong experience in SEO, CRO and UX on large or complex websites. You are confident using data and insight to diagnose issues, test improvements and demonstrate impact - particularly in fundraising or purpose-led environments. Key responsibilities: Develop and implement technical SEO, AEO, and site architecture strategies to improve platform health and attract relevant traffic. Deliver key technical SEO projects (crawlability, indexation, schema, site performance), alongside audits, keyword and competitor research, and backlink analysis. Lead tag management, server-side tagging and customer data platform integration to ensure accurate tracking. Review and optimise user ..... full job details .....