Micheldever Tyres is looking for an experienced Web Analytics and CRO Specialist to manage our Google Analytics / Tag Manager implementation and our conversion rate optimisation strategy to help improve our digital performance and deliver growth. Produce accurate data, implementing tracking solutions, and driving insights that improve our digital performance and support the business wider digital marketing reporting needs. The role is responsible for extracting, manipulating and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4 but is supplemented with in-house data from our IT team and other systems such as Power BI. This is a key role in the digital strategy and for delivering our growth targets. Position: Web Analytics and CRO Specialist Essential: Experience of X Google Tag Manager (GTM), Google Analytics 4 (GA4) and Conversion Rate Optimization (CRO) Hybrid Split: 1-3 days in the office/field, 2 days working from home. Benefits: Staff discounts on servicing, tyres and MOTs. Retail vouchers, Finder s fee, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday, Flu Jab, Employee Assistant Program. Long Service Recognition, Enhance Maternity and Paternity, Cycle to Work, Charity Match. About the role: Using Google Tag Manager to tag new elements on the website to track and report on the performance of any changes to the website, such as new tools and feature sets. Collaborate with ..... full job details .....