Web Analyst

Web AnalystLondon - hybrid working (3 days in office)Up to £46,000 + bonusThis is a key analyst hire for a growing digital and ecommerce team, offering real influence at the point where commercial decision making meets modern data and analytics. You will play a central role in helping the business move beyond static reporting towards insight that genuinely shapes digital trading performance.The CompanyThey are a well-established, premium omnichannel retailer with a strong digital presence and an increasing focus on using data to guide commercial strategy. The organisation blends online and physical retail, with a customer centric mindset and a clear commitment to sustainable, long-term growth. Data is becoming a core enabler across ecommerce, marketing and onsite trading teams.The RoleYou will sit between ecommerce stakeholders and the data engineering function, translating digital trading questions into meaningful analysis and clear data requirements.Analyse ecommerce performance across the full digital funnel, from traffic through to conversionBuild and maintain Power BI dashboards used by commercial and trading stakeholdersDeliver ad hoc analysis to explain changes in traffic, conversion and revenueGenerate actionable insights to support onsite trading, merchandising and marketing decisionsInvestigate GA4 tracking to identify gaps in events, parameters and definitionsTranslate business questions into clear briefs for data engineersSupport data quality checks and ongoing ..... full job details .....