User Acquisition Lead

User Acquisition Lead About the Role This is a unique chance to own the paid launch of a video-first PropTech app, joining as User Acquisition Lead ahead of its January 2027 consumer launch in London. The business is reinventing how people search for property. Renters and buyers scroll a personalised feed of video walkthroughs instead of static listings. It has £2m of seed funding from a multi-billionaire property magnate, with further investment from industry figures imminent, and dozens of agents are already signed. As the first in-house paid media hire, you''ll own how the app reaches and converts its first users. You''ll work closely with the founders and a former worldwide media and marketing executive. Few marketers get to launch a consumer brand from scratch, and for the right person this is that opportunity. What You''ll Be Doing Select and brief a small digital or media agency on audiences, CTA, brand values and the launch plan. Build and pressure-test the January to March media plan, challenging flighting and channel mix from experience. Get a tight set of download-focused ads live for 1 January, cut by audience where needed. Run Meta, TikTok and Google hands-on every day, scaling what works and cutting what doesn''t in days, not months. Own tagging, attribution and CAC, with one clear dashboard tracking views through to waitlist, pre-downloads and downloads. Put paid behind organic content that is already performing, and own paid UGC and influencer activity. ..... full job details .....