Travel Trade & Group Sales Manager

Overview

Opportunity ID:

595Location:

IWM LondonCareer Level:

ESalary:

£ 44,000 - £ 47,000 per annum (depending on experience)Hours:

36 hours net per weekDepartment:

Commercial and OperationsPosition type:

PermanentJob Summary

The Travel Trade and Group Sales Manager will lead on developing and delivering our group and travel trade sales strategy across all five sites. The post holder will be responsible for growing IWMs travel trade, group visitor numbers and revenue through productive relationships and partnerships and support operational aspects of working with these markets to ensure smooth booking processes and communications. In addition to working with our digital and marketing teams, this position will work closely with our Events and Experiences team, who design our sellable visitor products and the Admissions team, who manage operational delivery, capacity and ticketing systems. Success will depend on close cross-team collaboration to maximise impact, revenue and visitor satisfaction.Its an exciting time to join IWM. Were on a transformative journey, guided by a new purpose that reflects the evolving role of museums in todays world. With global events continuing to shape how we understand war and conflict, IWMs mission - to interpret these experiences through our extraordinary collection of over 33 million items - has never been more relevant. This is a unique opportunity to be part of an organisation thats redefining how history is told, remembered and understood.Key Duties

Strategic DevelopmentLead the development and delivery of a comprehensive travel trade and group sales strategy aligned with the museums commercial goals.Identify growth opportunities across B2B segments, including international and domestic travel trade, OTAs, FITs and group organisers.Develop your networks in the travel trade, group travel and museum/ visitor attraction sector to enable horizon scanning and early identification of new and emerging trends and opportunities.Define and track KPIs to evaluate performance and inform future planning.Relationship ManagementBuild and maintain strong relationships with travel trade partners, including tour operators, wholesalers, destination management companies and OTAs.Act as the key liaison for trade and group-related enquiries and partnerships.Represent the museum at trade shows, fam trips and networking events to build brand awareness and develop new partnerships.Sales and RevenueDevelop and sell group-friendly products and packages in collaboration with the Events and Experiences team.Work with the Admissions and Marketing teams to optimise pricing strategies and promotional campaigns.Negotiate commercial agreements and commission structures with third-party platforms and distributors.Systems and OperationsOversee the group booking systems, working towards integration with the museums ticketing and CRM platforms.Collaborate with the Admissions and Ticketing team to manage booking processes, visitor capacity and operational readiness.Identify and support implementation of new payment platforms and systems to enable new UK and international payment methods.Ensure all sales channels - internal and third-party - are aligned and delivering accurate availability, pricing and product information.Marketing and communicationsAssist with the content and creation of travel trade marketing materials such as product copy, images and photos, flyers, display materials and website copy.Support the development and ongoing maintenance of a travel trade website with regularly updated content, including texts, reviews, news, images and photos.Update directories and third-party information, write content and prepare imagery as appropriate.Collaboration and CommunicationAct as the bridge between Business Development, Events and Experiences and Admissions teams to ensure smooth product delivery and customer experience.Contribute to cross-departmental planning to support programming, product development and operational logistics.Produce regular reports and insights for senior leadership, including sales trends, partner performance and market opportunities.Note

For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.Application and Interview Details

Application closing date:

September 8th 2025, 9:00 AMInterview Details:

Interviews for this post are planned for the week commencing 15th September 2025Benefits

The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.Annual Leave: You\''ll have 25 days of annual leave, with public holidays on top. After 3 years, this increases to 27 days and after 5 years, youll get 30 daysCompany Group Pension Plan: Our commitment to your financial well-being includes competitive employer contributions to your pension starting at 7% to a maximum of 12%.Enhanced Maternity and Paternity Benefits: Celebrate lifes milestones with confidence, knowing that our policies support growing families.IWM4me: Tailor your benefits to your unique needs through IWM4me. Access health, protection, and lifestyle benefits at corporate rates, ensuring your holistic well-being.Free Sanitary Products: We prioritise your comfort by providing free sanitary products across all our sites.Retail Discounts: 25% off IWM Cafes, 20% discount in on-site shops, Benefits hub offering retail discounts to several high street shops (via our EAP provider) and MyActive discounts for health and wellbeing based retail discounts (via IWM4me)Free Entry to IWM Air Shows: Witness the thrill of vintage aircraft at our air shows.Free Entry to Partner Museums and Galleries: Immerse yourself in art, history, and culture through our reciprocal arrangements with other institutions.In-House Training Programmes: Fuel your intellectual curiosity and professional growth through our comprehensive training initiatives.Season Ticket Loan Scheme: Simplify your daily commute with our interest-free loan program.Cycle 2 Work and Cycle Hire : Promote well-being and environmental consciousness by cycling to work.Eye Tests: Money back up to £80 for an eye test and a new pair of glasses.Employee Assistance Programme: Access confidential support for personal or work-related challenges.Benenden Healthcare and Dental Insurance: Prioritise your health with access to quality healthcare services (subject to terms and conditions).Civil Service Sports Club Membership: Opportunity to join and enjoy additional discounts and perks as part of a vibrant community.Staff Events and Networks: Join fellow colleagues in social gatherings and events, fostering camaraderie and shared experiences.and more!Equal Opportunities and Access

IWM is committed to Equal Opportunities and flexible working. We welcome applications from suitable candidates of all backgrounds and encourage diversity across all levels of our organisation. We embrace openness, inclusivity and work-life balance; please raise flexible working needs with your recruitment contact as part of the hiring ..... full job details .....