Trade Marketing and Communications Executive

Trade Marketing and Communications Executive Location: Trafford Park, Manchester (Full Time / Permanent) Salary: £35,000 - £45,000 About the Role An exciting opportunity has arisen for a proactive and creative Trade Marketing and Communications Executive to strengthen communication with trade customers and drive engagement across a broad product portfolio. You ll play a key role in promoting cross-category sales, reactivating lapsed accounts, and supporting new business growth through strategic trade marketing initiatives. This is a hands-on role for someone who thrives in a fast-paced B2B environment, enjoys crafting engaging marketing campaigns, and is passionate about building strong customer relationships. Key Responsibilities Trade Marketing and Customer Communication Create and distribute promotional materials to drive trade sales and stock clearance. Develop cross-selling campaigns and seasonal promotions to raise customer awareness of the full product range. Analyse customer data to identify opportunities for targeted marketing and seasonal peaks. Lead the development of trade marketing content, working closely with Sales Teams and field representatives. Maintain consistent trade communications via email campaigns, product bulletins, and digital brochures. Propose new trade marketing and PR initiatives to enhance brand engagement. Plan and manage annual activation calendars for key brands. Customer Engagement and Relationship Support Drive growth with strategic ..... full job details .....