TikTok Shop Marketing Manager

Our client is a well-established and fast-growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator-led commerce space.Location: Crawley, West Sussex (flexible working available)THE TIKTOK SHOP MANAGER ROLE RESPONSIBILITIES WILL INCLUDE: Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brandsRecruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structuresPlanning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads managementTracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formatsEnsuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams THE IDEAL TIKTOK SHOP MANAGER WILL HAVE: Proven experience managing TikTok Shop or TikTok ..... full job details .....