TikTok Shop Lead

About the role A fantastic opportunity has arisen for a TikTok Shop Lead to join a renowned multi-brand beauty group with a portfolio of premium, culturally relevant brands This is a commercial and operational role responsible for owning and scaling TikTok Shop into one of the business''s largest revenue and acquisition engines. You won''t be creating content yourself, instead, you''ll lead the strategy, manage an external agency partner, and hold them accountable to ambitious commercial KPIs across GMV, CPA, ROAS and contribution margin. Reporting to the Head of Marketplaces, you''ll run TikTok Shop like a mini business within the company, with real autonomy and meaningful budget behind you, while working cross-functionally with brand, ecommerce and creative teams. Key Responsibilities 50% - Agency Management and Channel Ownership: Lead the TikTok Shop agency partner, who manages all aspects of the account (Shop, Ads, Lives, Affiliates). Brief them tightly, set weekly KPIs, and push for continuous improvement on GMV, CPA, ROAS and contribution margin. Step in to resolve operational issues, keeping the channel running smoothly day-to-day. 25% - Strategy and Growth Planning: Build and own the TikTok Shop strategy across multiple brands. Plan promotional calendars, forecast GMV, set targets, and identify new growth levers: creator partnerships, format tests, product launches and new market entries. 15% - Performance Analysis and Iteration: Track GMV, ROAS, contribution margin ..... full job details .....