Temporary Direct Marketing Lead

We are recruiting for a Temporary Direct marketing Lead for a medical support charity. You will plan, deliver and optimise integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters, acquiring new donors, increasing the value of existing ones, and maximising return on investment. Hybrid working - 3 days per week in the office (Wednesday). The role is 3 to 6 months and you need to be able to start immediately ! The RoleLead the planning, development and delivery of integrated direct marketing campaigns designed to generate income and grow the Charity''s supporter base.Manage end-to-end delivery of appeals and fundraising communications across multiple channels, including direct mail, email, digital advertising, phone, and social media.Develop compelling direct response propositions and campaign messaging that inspire supportersOversee the production and delivery of key campaigns including seasonal appeals, regular giving recruitment, lottery promotion, reactivation campaigns and donor stewardship communications. Monitor, analyse and evaluate campaign performance against agreed targets, including income, response rates, conversion and return on investment.Work with Data and Insights to refine audience targeting and segmentation to maximise campaign effectiveness and future campaign planning.Manage internal and external relationships, including MarComms, Finance, Data and Insight, and third- party suppliers.Develop and ..... full job details .....