Tagging and Optimisation Manager

Tagging andamp; Optimisation ManagerLondon (Hybrid - 3 days in office) | Permanent £80-85k base + 20% bonus (c.£110k+ total comp)OverviewA leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.The RoleYou''ll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and Server Side, into attribution, experimentation and the reporting layer the business actually uses. You''ll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You''ll work alongside an existing MarTech Delivery Lead.Typical work:Owning the tagging stack across GA4, GTM, Server Side tagging and conversion APIsDesigning and maintaining the data layer across web, app and Server SideLeading attribution and multi-touch attribution modellingDriving optimisation, experimentation and conversion improvements off the back of the dataUnlocking analytics for SEO, performance, growth and CRM teams to act onScoping and delivering AI-powered marketing solutions, from experimentation into productionRequirementsHands-on with GA4, GTM and Server Side ..... full job details .....