Strategy Manager

The Strategy Manager role is a new role within the marketing and propositions team of a consumer finance business. This role is based in central London where the team work 3 days in the office.

Client Details

The client are a a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function.

They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level.

This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.

Description

Key responsibilities of the strategy manager:

The role will support two core areas:

1. Customer Propositions & Positioning

   • Shape customer propositions by applying a strong understanding of the brand.

   • Ensure positioning resonates with different customer groups.

   • Use insight to refine propositions and customer experiences over time.

2. Brand Strategy (Customer Focus)

   • Manage and deliver the brand strategy for customers.

   • Bring the brand to life in a way that helps customers understand and connect with it.

   • Use insights from brand activations to evolve how the brand is positioned.

What this role is not:

This is not a traditional Brand Manager role. It will not:

• Create new brands or branding.

• Own brand guidelines, governance, or design systems.

• Work across multiple brands.

Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.

Profile

The successful candidate:

• Proven experience in customer strategy, propositions, or brand strategy.

• Strong ability to translate brand insight into actionable customer strategies.

• Experience working with cross-functional marketing or proposition teams.

• Excellent communication and influencing skills.

• Strategic thinker with the ability to simplify complex ideas.

Job Offer

Competitive