Social Media Specialist

As the Social Media Specialist, you will implement social media communications for our Marketing strategy. You will manage and support brand-led and home-specific social media channels including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages. This also includes managing admin rights for home-specific pages. Your focus will be on enhancing Barchester''s presence online through the brand''s social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns You will collaborate with the Head of Digital Marketing and our Social Media agency to boost social media engagement and meet commercial goals. This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast-paced team. Hybrid working, you will work from home whilst visiting our office once a week located in Finsbury Square, London. Will also include frequent visits to our care homes and hospitals across the UK, flexibility and a willingness to travel is important. Your specific responsibilities as a Social Media Specialist at Barchester will include: Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer Writing and scheduling ..... full job details .....