Social Media & Marketing Executive

Social Media and Marketing Executive

About the Role

Our client are seeking a talented and enthusiastic Social Media and Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to increase brand awareness, engage with our audience, and drive business growth across various social media platforms.Key Responsibilities

Social Media Strategy Development and Implementation:

Create and execute comprehensive social media strategies aligned with overall marketing objectivesDevelop content calendars and plan social media campaigns across multiple platformsCollaborate with various departments to ensure consistent brand messaging and voiceStay up-to-date with the latest social media trends, best practices, and platform updates

Content Creation and Curation:

Produce engaging, high-quality content for social media platforms, including text, images, videos, and graphicsAdapt content to suit different social media channels and target audiencesEnsure all content aligns with brand guidelines and marketing objectivesCollaborate with designers and copywriters to create visually appealing and compelling content

Community Management and Engagement:

Monitor and respond to comments, messages, and mentions across social media platformsFoster positive relationships with followers and influencersAddress customer inquiries and concerns in a timely and professional mannerIdentify and engage with potential brand advocates and influencers

Analytics and Reporting:

Monitor and analyze social media metrics using tools such as Hootsuite and native platform analyticsGenerate regular reports on social media performance, including engagement rates, reach, and conversionsIdentify trends and insights to inform future social media strategiesPresent findings and recommendations to management and stakeholders

Campaign Management:

Plan, execute, and manage social media campaigns across various platformsCoordinate with other marketing team members to ensure integrated campaign effortsMonitor campaign performance and make real-time adjustments to optimize resultsConduct post-campaign analysis and report on outcomes

Brand Presence and SEO:

Develop strategies to increase brand visibility and engagement on social media platformsImplement SEO best practices in social media content to improve search engine rankingsMonitor brand mentions and sentiment across social media channelsCollaborate with the SEO team to align social media efforts with overall SEO strategy

Its a great opportunity to join a market leading and well established business and have a key involvement in continuing to grow the brand.For more information, please contact the team at ..... full job details .....