Social Media Marketing Executive

If you are an experienced Social Media Marketing Exec/Paid Media Specialist/Campaign Manager, we have a new role we would like to discuss with you. This is a permanent, in-house position based in Upminster, Essex, with five days per week on site. It is not an agency or remote role. A fast-growing business in a regulated consumer services sector is seeking an experienced Meta Ads specialist to own and scale high-volume paid social lead generation. This in-house role suits someone comfortable with significant budgets, daily optimisation and disciplined, data-led decisions. What you''ll do: Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram. Build campaign structures for volume and performance, including testing frameworks, budget allocation and scaling rules; manage audiences, retargeting, exclusions and funnel segmentation. Optimise against CPL, CPA, conversion rates, lead-quality indicators and agreed commercial targets. Run creative testing across angles, hooks and formats, translate results into briefs, and make daily data-led changes to stabilise and improve performance. Maintain tracking and attribution hygiene across events, Meta Pixel/Conversions API where applicable, UTMs and landing-page signal quality. Own daily/weekly reporting covering pacing, spend, CPL/CPA, trends and test results, using simple dashboards or spreadsheets. Identify risks and opportunities early, including scaling headroom, creative fatigue, rising costs ..... full job details .....