Negotiable
Join us as a Social Media Manager at The Dorchester Hotel, recognised as one of The Sunday Times Top 10 Best Places to Work for in 2024 and 2025 and Hotel of the year
London at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity. We believe that a variety of perspectives enriches our culture and drives our success.We care about your career and are proud to have the absolute best people in the industry.When you join us as aSocial Media Managerat The Dorchester Hotel, you will have a unique opportunity to excel in your field. You will learn from your fellow Legends and our award-winning learning academy to achieve the highest standards in craft, service, and leadership.
What you''ll doYou''ll love what you do and take pride in delighting our guests:You will be responsible for managing social media activities for The Dorchester, Coworth Park and 45 Park Lane to ensure our guests receive nothing but the best experience. Implement social media strategy, creating engaging and relevant content for social media channels.Implement social media strategy, creating engaging and relevant content for social media channels.Work closely with our Corporate DC Global social media manager to ensure we continue to be aligned on strategies.Oversee organic content creation, delivery and analysis across all social channels, and devise strategy in line with the paid social activity.Creation of on property content along with working closely with Content creators to create regular curated content which is on brand with the DC guidelines and vision.Brand guardian of visual aesthetic of all social media channels, responsible for curating a look and feel appropriate for Dorchester Collection.Organise and oversee photo and video shoots with paid content creators.Management of daily posting on The Dorchesters, 45 Park Lane, Coworth Park and related outlet channels.Advise on solo launch campaigns, presenting micro-strategies for new concepts / offerings across the three hotels.Execute the launch strategy for new YouTube Channels across all three hotels, implementing strategies to optimize reach and ultimately revenue.Community management monitoring and response for The Dorchesters channels specifically (includes out of normal working hours).Implement regular training with wider team across the hotels to enhance their understanding of our social strategy, advising on guidelines for their personal channels.Monitor industry trends + best practices, as well as competitor activities, and make appropriate recommendations regarding social media strategy.Creation of monthly reports and detailing performance metrics, analysing all channels and results of influencer collaborations etc.Organise regular Hotel level Social media strategy meetings to brainstorm future messaging and story telling.Develop and maintain a content calendar with support from communications teamLiaise with the Director of Communications and PR on any influencer stays to ensure the experience has best potential for content and social reach.Monitor and analyse results regularly from social and communication activity, reporting weekly to director of communicationsWorking with corporate office, design a measurement framework to ensure social media delivers on KPIs, targeting market impact and brand awareness goals.Implement a data driven approach through optimising analytical tools and social listening.Collaborate with the Director of Communications and PR on Social media crisis communications if necessary.Monitor social media trends.Create and manage template for stories, ensuring consistency and frequency of posting.The items shared are the essence of a day in the life of a Social Media Manager, but well make sure you are provided with specifics on how we care for our hotel.What you''ll bringEssential Skills and ExperiencePrevious experience in a similar roleProven experience in social media management within luxury hospitality, lifestyle, or premium brandsStrong creative eye with the ability to curate and maintain a high-level visual aestheticExcellent knowledge of social media platforms, content creation, and community engagement strategiesSkilled in analytics, with the ability to measure, interpret, and report on performanceExperience with social media tools such as Sprout Social (or similar)Strong project management skills, with experience overseeing shoots and campaignsAbility to work collaboratively with cross-functional teams and external partnersFlexibility to manage community engagement out of hours when requiredA passion for luxury hospitality, storytelling, and digital innovationStrong analytical skills and commercial understandingExcellent communication skills, experience in issue/crisis management is an advantageWhat youll getComplimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.Discounts: Get 50% off food and beverages at selected bars and restaurants within the Dorchester Collection: Enjoy Friends and Family stay discounts out hotels, Benefit from discounts at various high street and online shopsEmployee Perks: Enrol from day 1 into the Aviva Private Pension scheme (we contribute 8% towards your pension); Benefit from Seasonal ticket loan, Rental deposit scheme, private financial advice, and Eye care vouchers.Training and Development:Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.Social Events:Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.Referral Bonus:Earn a £1000 bonus when you recommend a friend.Well-being Support:Access immediate well-being advice because we care about our employees.We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. If you need us to do anything to support you during the recruitment process (such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself), please do call People and Culture team on 02073197011 or email so that we can discuss how we can support you through this ..... full job details .....
Negotiable