Overview
Social Media Manager role at AnalogFolk. Dynamic hybrid role encompassing Community Management, Strategy, Creative, and Production as part of the Creative team.Responsibilities
Community Building and Management:
Lead online and offline community management and brand representation across social platforms (Meta, TikTok, Pinterest, LinkedIn, etc.), drive offline community initiatives, partnerships, and overall brand reputation.Implement community strategies in coordination with the strategy, creative, and production teams, ensuring execution excellence and scalable growth.Act as the authentic voice of client brands across diverse social channels, tailoring content to match each brand’s identity.Cultivate community and brand awareness by engaging with partners and followers, responding to comments and questions, and fostering discussions that encourage loyalty.Track, maintain, and collaborate with the media, strategy, and production teams to ensure social boosting strategies are executed and optimised.Content Strategy and Creation:
Build, manage, and update the content calendar; ensure timely content delivery aligned with client objectives and community needs.Flight creative assets into client social channels with accuracy and consistency in messaging and tagging.Ideate and generate editorial content with the creative team to engage communities and encourage high-quality UGC that aligns with brand narratives.Mentor cross-functional teams to better understand channels, communities, and content opportunities.Collaborate with the creative team to adapt assets for optimized performance across channels, including reactive content.Identify strong social collaborators (creators, influencers, brand partners) using Brandwatch.Contribute to development of creative content plans based on audience behaviour and platform trends.Industry Awareness and Research:
Manage platform relationships (e.g., Meta, TikTok reps) for insights and features; stay ahead of evolving trends.Monitor cultural moments and trends to enhance clients’ social presence.Identify growth opportunities and gaps in content plans; support competitive analysis, consumer insights, and industry research.Media, Reporting and Analytics:
Manage paid media budgets; boost key posts; monitor performance and share insights with team and clients.Create comprehensive performance reports with data-driven analysis and recommendations to optimise future content and engagement.Qualifications
Proven experience as a Community Manager or similar role within the retail and FMCG industry.Exceptional writing and communication skills with ability to switch tones.In-depth knowledge of social media platforms and trends.Experience using modern social media tools (e.g., Canva, Capcut, Brandwatch, RivalIQ, and others).Strong organisational skills; ability to manage multiple projects and meet tight deadlines.Familiarity with social media management platforms and analytics tools.Comfort with generating and amending analytic reports; creative thinking and problem-solving skills.Proactive mindset with keen ability to identify opportunities.Our Values
Stay Restless
- Always strive for better to push the boundaries of what’s possible.Expect Remarkable
- Go beyond the expected to create something worthy of remark.Make Change
- Find a way to make a positive impact in everything you do.Do Good
- Turn ideas into progress; be the agent of change when something isn’t working.Be You
- Bring your whole self and welcome others.We believe in equal opportunities for everyone. We welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.If you love the sound of the role but need flexibility to meet other commitments, let us know—we try to accommodate when possible.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Strategy/Planning and MarketingIndustries: Advertising Services and Social Networking ..... full job details .....