Social Media Executive

Social Media Executive | Fashion | Liverpool | Fast-Growth E-commerce | up to -32k

A fast-paced, trend-led fashion retailer is seeking a Social Media Executive to take ownership of TikTok-first content and help drive brand growth through short-form video. This is an exciting opportunity for a creative and culturally aware individual who can spot trends early, create engaging content, and bring a brand personality to life online. The Social Media Executive will play a key role in building community, boosting engagement, and shaping the voice of the brand on TikTok and beyond.

• Create, edit and publish TikTok-first video content that is authentic, engaging, and on-trend.

• React quickly to emerging sounds, memes, and cultural moments that resonate with the brand''s audience.

• Act as the face of the brand where relevant, with confidence on camera.

• Collaborate with influencers and creators to source, brief, and repurpose UGC-style content.

• Own the TikTok content calendar, balancing planned activity with reactive posting.

• Analyse performance, reporting on results and feeding insights into future activity.

• Work closely with the wider marketing team to ensure consistency across social channels.

• Foster community engagement by responding to comments and developing a strong, relatable brand voice.

• Previous experience managing or contributing to a TikTok account (brand, business, or personal).

• Strong video editing skills, ideally using CapCut, InShot, Adobe Rush, or native TikTok tools.

• A deep understanding of TikTok culture, formats, and creator trends.

• Confident appearing on camera and/or directing others in content creation.

• Highly agile, able to thrive in a fast-moving, reactive environment.

• Excellent written and verbal communication skills.

• A genuine interest in fashion, culture, and social-first storytelling.

This is a fantastic opportunity for a Social Media Executive who is passionate about content creation and wants to shape the social presence of a growing fashion brand. If you are a Social Media Assistant or Executive who thrives in fast-paced environments and knows how to harness the power of TikTok to drive growth, we''d love to hear from you.

BBBH34573