Social Media and Digital Executive

Main purpose of role: The Social Media and Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson''s Grasmere Gingerbread through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media and Digital Executive works to achieve two core objectives; firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread website and outlets. Salary: £30''000 - £35''000 (dependent on skills, experience and relevant qualification) Location: Grasmere, Lake District National Park (on-site role) Days and hours of work: Monday to Friday 40 hours; 9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels. Main tasks of role: Social Media: Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube; Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels; Develop creative, innovative and engaging content (photography, videography, copy); Ensure consistency of ''tone'' and ''voice'' (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand; Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience; Respond ..... full job details .....