SEO Specialist - Agency and GEO Experience

An opportunity has arisen for an SEO & GEO Specialist to join an established design and digital marketing agency providing website design, branding and digital marketing services to small and medium-sized businesses.

As an SEO & GEO Specialist, you will manage organic search and generative AI optimisation across multiple client accounts, combining technical implementation, performance analysis and client consultation to improve search visibility and support business growth.

This role offers hybrid working (four days in the office and one day from home), a salary of £50,000–£60,000, and benefits.

You will be responsible for

• Implementing technical, on-page and content optimisation strategies to improve organic search performance and visibility across generative AI platforms.

• Conducting website audits, analysing competitors and researching keywords, entities and search intent to identify opportunities for improvement.

• Optimising website architecture, URLs, metadata, heading structures and structured content, including implementing changes directly on HTML/CSS and WordPress websites.

• Monitoring search performance through Google Search Console and Google Analytics 4 (GA4), preparing monthly, quarterly and annual reports that relate search metrics to client business performance.

• Improving local search visibility through Google Business Profile optimisation and local SEO strategies, alongside planning and delivering ethical link-building and digital PR campaigns.

• Advising clients on SEO performance and optimisation opportunities, presenting results and identifying opportunities to expand organic search services.

• Considering PPC performance and social media activity alongside organic search strategies to support a joined-up approach to digital visibility.

• You will also undertake other duties reasonably required for the role.

What we are looking for

• Proven experience working in a digital marketing agency, managing multiple client SEO accounts.

• Strong knowledge of organic SEO principles, website architecture, URL optimisation, file naming conventions and on-page optimisation.

• Strong working knowledge of Google Search Console and Google Analytics 4 (GA4), including setup, verification and data analysis.

• Strong technical skills, with the ability to implement website changes using HTML, CSS and WordPress.

• A thorough understanding of Google search algorithms and how generative AI is changing search behaviour.

• Competence in keyword and entity research, semantic search intent and content optimisation.

• Understanding of PPC campaign setup, budgeting and performance, with an awareness of how social media can support content visibility.

• Knowledge of generative AI search platforms and approaches to improving content visibility, brand mentions and citations.

• Excellent written and spoken English, strong copywriting skills, attention to detail and the ability to manage multiple client accounts with minimal supervision.

• Familiarity with Microsoft Office and Adobe Creative Suite, alongside a flexible, collaborative and solution-focused approach.

Background:

• SEO Specialist, Organic SEO Specialist, Search Engine Optimisation Specialist, SEO Consultant, Technical SEO Specialist, SEO Analyst, Digital SEO Specialist, Organic Search Specialist, SEO & Digital Marketing Specialist, Search Optimisation Specialist

This is an excellent opportunity to join a forward-thinking organisation and develop your expertise across traditional search and generative AI optimisation while contributing to the growth of a diverse client portfolio.

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Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.